Yet, if a consumer were obliged to pay more, he or she would ultimately care more about the nutritional value of the foods purchased. It's as simple as that. Consumers these days unthinkingly seek low prices, and don't seek good and safe foods as a matter of course.
As prices increase in time, consumers will need to acclimatize to this new reality. The cost and the value of calories will become more important to them and they will gauge these factors more judiciously.
In turn, with more wealth, the food industry will be better able to contribute to the common good. Assuring the quality of food products, especially their safety and nutrition levels, should be an increasing strategic priority for governments, the private sector and international trade agencies.
Ultimately, with progressively higher food retail prices, consumers' physical wellbeing can only improve.
I agree with the premise of his position and I look forward to watching this play out over the rest of this year. I think other factors will materialize as well. Locally produced goods will become more price competitive as transport costs increase for everything else. Rising corn prices might translate into costlier high fructose corn syrup and increase the prices on foods containing them. Accordingly, consumer demand will shift with the prices and healthier options will become more appealing on price. As gas prices rise convenience foods will be less necessary because nobody can afford to drive anywhere. However, consumer patterns are usually tied to prices and if gas prices drop then people may go back to the bad habits. Only time will tell.