Friday, December 28, 2007
Nutrition and Grocery Shopping
Wired magazine has an excellent graphic about grocery shopping It basically breaks down the layout of an average grocery store and ranks the sections by cost per calorie, calories per 100 grams, and sugar per 100 grams. The only thing missing, in my opinion, is profit per 100 grams so we could see where the money is being made and why the advertising flyers and in-store promotions are structure the way they are. There are a few things we don't know about grocery retailing. When you get the advertising inserts in your local paper the items on the front page are usually there because the store gets volume rebates for moving a specific number of units. That's why the price is so low. Other items sometimes pay to be placed in the flyer. Shelf space and placement is paid for by the food company to increase sales of a product. Store layouts and product placement are not random in grocery stores or any other retail environment. The Wired article also points out the nutritional aspect and basically highlights that shopping the periphery of the store is where you will find the best nutritional value in terms of calories and sugar per 100 grams. Happy shopping and don't get lost in the middle aisles.