Wednesday, August 08, 2007

The wrapper makes it taste better, Mom!!!!

McBrainwashed is a term I found in a Chicago Sun-Times headline. Advertising has worked wonders for McDonald's because a recent study has shown that children believe food tastes better if it comes in a McDonald's wrapper. This comes on the heels of reports that fast food companies have been targeting children with advertising. An inside look at McDonald's and it's operations can be seen on a CNBC program titled Big Mac. It was on last night but check your local listings. I missed most of it but it looked informative and CNBC has done interesting specials on Wal-Mart and eBay in the past.

Advertising is designed to promote products to the people that will buy them. The "nag factor" is exploited by all companies to have children influence buying decisions. Individuals need to take responsibility for their own choices. I don't believe children should be deliberately targeted but regulation is not the answer. In this economy taking your money elsewhere is the best regulator around.

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