Athletes and Fast Food

With the Olympics less than a month away I'm sure you've noticed the ads for everything. The ones that I find the strangest are for fast food. I don't get the connection between athletes and fast food. While I realize that the company wants to enhance their image I find something wrong with elite athletes hocking food that is generally unhealthy. In my view it is getting revolting. I don't like the food in the first place but using Olympic athletes to sell it is a bigger turn off. It's not like they are eating salads in the commercials either. Maybe I'm too picky about this stuff.