Monday, January 21, 2008

New Product Labels

New product labels that indicate a products environmental impact may be hitting supermarket shelves. Last year U.K. retailer Tesco announced product labels that document the carbon footprint of a product. Apparently Canadian grocery retailer Loblaw's is considering a similar program for the private label products it sells. The labels will resemble nutritional information labels and have carbon footprint data.

The shoe footwear and apparel maker Timberland is looking at going one step further by establishing a standard in their industry to have labels contain more information such as the chemicals used, recycled content, resources used and carbon offset data for their products.

I think this initiative is a good idea in making people aware. However, unless practices are changed nobody will really pay attention. Even food that is not that good for you has nutritional information labels but that doesn't stop people from buying it or companies from making it.

2 comments:

blr said...

There are always going to be people who buy mindlessly, but I don't think that means the labels won't have a positive influence. Look at the huge change in organic food purchasing over the past 5 years. The average shopper 5-10 years ago didn't even know what organic meant. If trendy companies like Timberland start putting info on their labels, it will plant the seeds of wonder as to what the other companies aren't telling us.

BBC said...

Sounds good. And I just don't buy anything and everything. But keep things until they have to go to the dump.

I have things that may be as old as I am. The camp trailer I'm restoring to use for a retreat was made in the 60's, I'm saving it from the landfill.