The Macbook Air was introduced at Macworld today. One of the things being highlighted in this unveiling are the environmental features of the Macbook Air. Apple has been targeted in the past along with other manufacturers about plastics and chemicals used in the production of electronics.
The Macbook Air has full aluminum case to make recycling easier, mercury free display, arsenic free glass, less packaging and different circuit boards.
All of these factors are a step in the right direction. Unfortunately, Apple, and all manufacturers of any product, do not include lifecycle planning and recycling. Apple promotes itself as a different company that is more progressive than everyone else yet they are not taking the giant leaps that would leave everyone behind and force a move. Apple is quite profitable with the ubiquitous iPod and the iPhone is right behind it. They could afford to do something drastic that would put them over the top. They didn't go bankrupt when nobody bought anything they sold so I'm sure now that they have products in almost every household in America they can do something. Sure everyone is a critic but they are not afraid to ride their image to the bank. Either way the Macbook Air is running at $1,799 so I'm not rushing out to buy one. It's already on the Apple site so you can check it out.