Tuesday, September 04, 2007

Spend your Green Greenly

Green consumer financing is starting to really gain traction, in my opinion. Green mortgages can include offsets or lines of credit for efficiency and environmentally friendly upgrades. Wells Fargo announced a plan to offer rebates and incentives for Visa customers.

I feel that the link between the economy and the environment must be maximized to benefit both sides rather than treating it as a trade-off. By providing financial incentives we can change patterns and behaviors. This is inevitable in our consumer/capital driven economy. For the environment to benefit, or suffer less harm, from economic activity, financial benefits must be promoted as part of any environmental strategy that hopes to create a long-term impact.

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