Green consumer financing is starting to really gain traction, in my opinion. Green mortgages can include offsets or lines of credit for efficiency and environmentally friendly upgrades. Wells Fargo announced a plan to offer rebates and incentives for Visa customers.
I feel that the link between the economy and the environment must be maximized to benefit both sides rather than treating it as a trade-off. By providing financial incentives we can change patterns and behaviors. This is inevitable in our consumer/capital driven economy. For the environment to benefit, or suffer less harm, from economic activity, financial benefits must be promoted as part of any environmental strategy that hopes to create a long-term impact.