Thursday, August 23, 2007

Ikea Greenwash

I just got an Ikea flyer in the mail. On the back of the flyer they have little notice about how they have 2 spaces reserved for hybrid cars or cars that get 6.5L/100km. Wow!!!! What a contribution from Ikea. They send me an unsolicited piece of mail that I have to throw out for recycling while promoting their environmental friendliness. I don't want to trash any company but this is getting ridiculous. Maybe recognize that automobiles and suburban homes decked out in Ikea solutions for living are part of the problem and put all your stores on a free bus route to get there and then you can hype a green contribution. This kind of stuff really bothers me.

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