Who targets kids?

Corporations have usually denied targeting children with their advertising campaigns. In the past, accusations have been leveled against food companies, fast food chains and others for targeting children. Even more scrutiny has been placed on these businesses with the rising concern over obesity rates, diabetes and other food related health issues. Finally, some changes have been made.

The Center for Science in the Public Interest threatened to sue Kellogg's over commercials pitching their food to children. Surprisingly, Kellogg's has agreed to change their practices (sarcasm added for emphasis). I guess TV commercials selling lousy food to kids is not the right thing to do after all. Wait, I thought TV didn't influence people's behavior (add more sarcasm here).

While this is an excellent development I'm still disappointed that it takes the threat of a lawsuit and negative media attention on corporate practices to change things. I am equally disappointed in the lack of personal responsibility that requires lawsuits to compensate someone for being irresponsible but that's a different issue.

Food choices and consumption are a personal responsibility. With nutritional labeling guidelines and the internet individuals should be able to make the right decisions for their health. Making these decisions will then change what is offered in stores. Parents need to be responsible for their children and make the healthy choices for them so they can establish healthy eating habits to carry with them in life. If you think Fruit Loops are the right thing for you that's your choice. Just don't sue me if you get diabetes...