With environmental issues reported daily in the news public awareness is at an all time high. Generally there is nothing wrong with that. The problem is when people misuse the green label to promote their products or opinions. Some are downright fraudulent.
In the Feb 26 of Forbes they had an article that outlined all the various schemes that are being promoted to soak people for money. I recently had Jehovah's Witnesses come to my door saying they were doing volunteer work in the neighborhood and asked me if I was concerned about global warming. At first I was intrigued and thought an environmental group was formed in my community. Then when she started reading scripture and said how even scientists agree I couldn't take any more. An interesting blog about marketing I found uses a tag called "Greenwashing". This is an important way to evaluate green marketing and products. I guess were all skeptics to some degree but we should be aware of the difference between trends and making real changes.