Green Branding

Telus has used an interesting advertising campaign to promote their cellular phone service. Now it appears they have integrated that into their physical infrastructure. The article outlines how corporations are integrating their branding and advertising into their corporate behavior. In particular, they are building a LEED Silver certified building. This is definitely a positive step and if all offices could be LEED certified it would be great. I think we will all be wary until corporations could be environmentally friendly and socially responsibility in all their actions or at least attempt to do so for reasons other than selling us stuff.